FRG

Founded in 1994, Footwear Resources Group (FRG) stands as a seasoned sales rep agency with a rich background in footwear sales, manufacturing, distribution, importation, marketing, and promotion. Our journey since inception has been marked by exceptional growth, backed by endorsements from globally recognized brands. Among our esteemed partners are Canadian favorites like Manitobah Mukluks, Kodiak, and La Canadienne, premier European firms such as Birkenstock, Finn Comfort, Gabor, Haflinger, Benvado, and Think!, alongside American powerhouses Rockport, Frye, and Dexter.

FRG operates across various segments within the Canadian footwear industry, spanning fashion, healthy comfort, orthopaedic/pedorthic footwear, functional winter boots, and industrial safety. Our expertise extends to front-line training services, inventory analysis and buying processes, ROI analysis, brand management, social media promotion, and marketing support.

Central to our success is an expansive Rolodex cultivated through constantly evolving CRM systems, connecting us with clients, vendors, and industry leaders. Our professional associates boast in-depth knowledge of the Canadian footwear industry, contributing to our multifaceted experience.

We pride ourselves on a consultative approach, providing valuable input into line building, importation, and distribution logistics. This approach ensures a superior understanding and more targeted solutions to our clients’ needs.

Our mission is to be the leading sales agency and consultation firm in Canada, recognized for exceptional customer service and timely communication. We strive to exceed expectations, increase profitability, and deliver an unparalleled footwear brand experience to our partners. At FRG, customer satisfaction is our primary goal, setting a high standard for our competition.